Creating a visual language for a cyber securityproduct.
• Motion Design & Animation
• Sound Design
Establish clear visual messaging around theCisco Advanced Malware Protection product to carve out a leading marketposition.
Use a motif of squares to depict the capabilities of the advanced cyber security product.
Finding a visual metaphor to anchor the rest ofthe visual elements is key to building out a unique language for a new product.The pulsating mosaic of cubes explains the product features while creating a sophisticated & elegant visual system to elevate the product & its capabilities.
The objective was to update Cisco's video showcasing the features of their Advanced Malware Protection (AMP) software solution. Myself & the team collaborated with Cisco to create a flexible & dynamic visual system that could work across various cyber contexts such as the cloud, web & data center. The result was the AMP Threat Grid, reflecting the scalable & flexible cloud solution that Cisco offers. The final video was showcased at conferences & on the Cisco website, serving as an informative tool for customers. The studio's hard work was recognized with an Award of Distinction at The Communicator Awards, a proud moment for both the Cisco team & us.
"Ben's work at Neumatic helped create a visual expression for products in the Cisco Security portfolio (2015 -2021), particularly for the next generation firewalls. He built high impact sales marketing tools including product videos, mobile applications, interactive product catalogues & virtual reality enablement tools. These various pieces provided global awareness to wide ranging audiences including internal sales, channel partners, customers & prospects. His technical acumen & consultative approach made for a quick experts on the security portfolio. His ability to quickly distill technical concepts into visual representations truly helped drive our global marketing efforts."
John Damon
Cisco
Director, Product Marketing
