1. Awareness
The first stage in the journey.
2. Interest
Lead Capture forms, marketing automation, customer segmentation strategy, social proof & calls to action are a few things I can add to the mix here.
3. Consideration
It's important to have a strong foundation of awareness & interest already built in this stage.
Additionally, it's essential to have a deep understanding of your audience's needs & challenges as well as their position in the buyer's journey.
4. Intent
Leads have demonstrated a strong interest in your offerings and are considering making a purchase.
The goal of this stage is to convert leads into customers by providing them with targeted content and personalized experiences that help them make a purchase decision.
5. Acquisition
Focus shifts to providing a seamless buying experience & making sure customers have all the information they need to complete the purchase.
