I like to define a blueprint for a brand's growth & success. It defines a unique voice, personality, & values that takes into account the company's mission, audience, market position, & competitive landscape.
Stake holder interviews Customer Reviews Competitive Research Brand Audit Content Audit Trend Analysis Persona Development Brand Architecture
Channel Mapping
This is where & how the brand will show up for customers. I like to decipher how to get in front of them.
Content Audit Analytics Review Competitive Research Channel Strategy
Brand Identity
The collection of design elements that communicate the brand message & personality of the company. When done right, a brand identity can communicate core values & create a unique voice for your company.
Logo Design Tone of Voice Brand Guidelines Color Palette Custom Typography & Fonts Iconography Photography Style
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