Cisco

Firewall Immersive WebGL Microsite & Virtual Reality Campaign

Cisco Security brings Next Generation Firewalls to more prospects & increases event booth interest.

Cisco Security visualized their hardware using leading 3D WebGL technolog, a novel virtual reality app & a full online interactive 3D libary.

Services

• Digital Strategy
• WebGL, HTML5 Development
• App & Website Design & Development
• UI/UX

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Project Description

Context

Differentiate the hardware features & make an appealing, active & surprising experience for potential customers that can be accessed easily online.

Strategy

Develop digital interactive 3D tools to showcase the revolutionary Firepower firewalls in realistic 3D visuals through the use of interactive WebGL technology.

Impact

Garnered new prospects, reduced shipping costs & created more effective customer service experiences.

The Work

The virtual reality application sustained engagement at their event booths allowing for more time to speak with prospects & create sales leads. The desktop interactive experience was so successful that Cisco began using the 3D WebGL browser app with Customer Service teams to guide customers through the firewall components & troubleshoot hardware issues. It also saved money in shipping costs as sales teams could demo the hardware without having a physical product present.