Armis is a cutting-edge cybersecurity company that provides enterprises with visibility & control over their unmanaged & IoT devices. The company wanted to create a buzz around its brand & showcase its innovative solutions to the cybersecurity community. To achieve this, I devised a brand strategy for events such as the RSA Conference (RSAC), demand gen campaigns & web presence.
• Digital Brand Strategy
• Creative Direction
• Website Design UI/UX
• Social Campaigns
• Demand Gen Campaigns
Differentiate Armis from its competitors & create a brand that is recognizable & conveys key USPs.
Develop digital brand systems that span across all channels.
Create a brand guide for internal use & external use with agencies & vendors.
Armis' new brand positively impacted its social media, web presence, & demand generation campaigns through a strategic marketing plan that leveraged social media, web presence, & demand generation tactics.
The company established a strong online presence through social media engagement, website redesign, & high-quality content such as blogs & webinars. Additionally, Armis executed effective demand generation campaigns using email, content, & targeted advertising, tailored to the needs and interests of its target audience.
"I had the pleasure of working with Ben on several channel marketing projects at Armis and I can confidently say that he is an exceptional creative director. Ben has a keen eye for design and is excellent at delivering results that align with the project brief. I was particularly impressed with how he was able to take our concepts and bring them to life in a way that resonated with our target audience. "
Matthew Kopald
Senior Manager, Global Channel Marketing & Programs
Armis
An HR initiative for team building amongst the Women of Armis.
Showing strength & unity.
Armis Discovers "TLStorm 2.0," Five Critical Vulnerabilities in Network Switches & Organizations around the World.
I was tasked with the ID & social campaign.
Armis launches a Podcast, I had the pleasure of designing the ID.
An Armis initaitive around internal corporate communications.
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