Splunk takes large data sets & makes them useful for anyone, not just the data analyst.
• Visual Identity
• Brand Strategy
• Motion Graphics Design & Animation
Develop a short brand video to communicate the unique value proposition of Splunk’s software to its core IOT, IT & Security customers & prospects.
Use the visual opposing themes of complex to simple to explain how Splunk makes sense of & gives value to volumes of machine data.
A fully animated 3D motion graphic logo build that encapsulates the key features of Splunk’s software.
Splunk was looking for a fresh way to visualize their core business offerings. Splunk takes large data sets & makes them useful for anyone, not just the data analyst.
We took the themes of big data & data visualization to create this animated logo ID video.
It was important to encompass the Splunk’s leading market sectors: security, business analytics, IT, & IoT. Using the Splunk data ribbon, we see streams of data coming from cities, servers, & business analytics, ultimately organizing into a graphic visualization of the data.
The result is an effective visual overview of what Splunk excels at, using data to answer questions & make smart business choices. The video was shared in email campaigns & featured on their website.
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