Cisco Security visualized their hardware using leading 3D WebGL technolog, a novel virtual reality app & a full online interactive 3D libary.
• Digital Strategy
• WebGL, HTML5 Development
• App & Website Design & Development
• UI/UX
Differentiate the hardware features & make an appealing, active & surprising experience for potential customers that can be accessed easily online.
Develop digital interactive 3D tools to showcase the revolutionary Firepower firewalls in realistic 3D visuals through the use of interactive WebGL technology.
Garnered new prospects, reduced shipping costs & created more effective customer service experiences.
The virtual reality application sustained engagement at their event booths allowing for more time to speak with prospects & create sales leads.
The desktop interactive experience was so successful that Cisco began using the 3D WebGl browser app with Customer Service teams to guide customers through the firewall components & troubleshoot hardware issues. It also saved money in shipping costs as sales teams could demo the hardware without having a physical product present.
"Ben's work at Neumatic helped create a visual expression for products in the Cisco Security portfolio (2015 -2021), particularly for the next generation firewalls. He built high impact sales marketing tools including product videos, mobile applications, interactive product catalogues & virtual reality enablement tools. These various pieces provided global awareness to wide ranging audiences including internal sales, channel partners, customers & prospects. His technical acumen & consultative approach made for a quick experts on the security portfolio. His ability to quickly distill technical concepts into visual representations truly helped drive our global marketing efforts."
John Damon
Cisco
Director, Product Marketing
Collaborative 3D, on the web, in real-time
Showing off the best features & enabling sales
A sojourn into industrial design & something I love creating - Immersive Experiences
