Symantec Backup Exec 3600 WebGl Interactive Sales Tool

Launching a flagship hardware product utilizing innovative WebGL interaction for sales & marketing teams.

Boosting sales through a digital sales & marketing tool for use in the field & in email campaigns to highlight unique product features.

Symantec visualized their hardware using leading 3D WebGL technology, this was one of the first use cases for WebGL on an enterprise level.

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Services

• Digital Strategy
• WebGL, HTML5 Development
• App & Website Design & Development
• UI/UX

Project Description

Context

Break into a new vertical of hardware manufacturing to diversify product offerings & boost sales of existing software products.

Strategy

Integrate an awareness campaign with a powerful educational tool to inform prospects of the unique benefits of the hardware & software solution.

Impact

Allowing sales teams to take the lead with a robust digital tool to be used in person or digitally.

The Work

Symantec used an interactive WebGL experience to sell their hardware appliances by showcasing their capabilities & specifications. WebGL is a JavaScript API that enables hardware-accelerated rendering of 3D graphics within a web browser. Symantec created an interactive 3D model of their hardware appliances using WebGL, which allowed customers to explore the device's components & features. Through the WebGL experience, customers could zoom in & out, rotate the model, & click on individual components to learn more. The experience included annotations & pop-ups that provided additional information about the features & specifications of the hardware. The interactive WebGL experience was a successful sales tool for Symantec as it helped customers understand the benefits & advantages of using Symantec's hardware over other cybersecurity solutions.