The Work

When one of the founders approached to make a product launch video for his burgeoning company, Flowater, I jumped at the chance to give this brand a visual voice.
Flowater is an innovative water filtration system that is working to rid the world of plastic water bottles by providing high quality filtered water in public spaces such as schools & public parks. They had produced some other videos previously but were rebranding & elevating their product design & needed to increase the professional polish of their video marketing assets.
‍
We began with the story of Flowater, why it was started & what the company wishes to accomplish. It was important to put the product in context of the problem of plastic pollution. Along with pollution, the economic factor of buying bottled water was important to highlight.
The narrative leads the viewer through the problem of plastic waste with 3D animated elements. Taking inspiration from the Flowater Product design & iconography, we kept the design simple & elegant. A minimal palate of colors were used against a clean white backdrop. One scene blends seamlessly into the next emphasizing the interconnected nature of the problem. In the end the landing page video successfully motivates the viewer towards change.
The video was submitted into the 35th Annual Telly Awards & won a bronze award for Internet/Online Video in the Green/Eco-friendly category.