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Armis

Various Demand Generation Campaigns

Constantly improving conversion rates through A/B testing & nurture campaigns.

Some of these campaigns had dozens of assets across many channels.
These are some of the highlights.

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Services

• Content Marketing Strategy
• Creative Strategy
• Creative Development
• Copywriting

Project Description

Context

Generate awareness & authority around the Armis product or services.

Strategy

Use messaging & branding to convey the main features & benefits of the Armis platform.

Impact

Dramatic increase in impressions & conversions.

The Work

While working at Armis I was trasked with creating messaging, branding & creative for dozens of campaigns, going through all the stages of the demand gen process from awareness to sales conversions.

The Response

"I worked with Ben on several demand generation campaigns where he was Senior Director of Creative Services. Ben has a deep understanding of our target audience and was able to deliver campaigns that were not only visually stunning but also highly effective in driving engagement and conversions. I was particularly impressed with his ability to answer the brief with creative solutions that aligned with our overall marketing strategy."

Nora Sandoval Rickleffs
Senior Global Marketing Campaign Manager
Armis

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