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Hunter Douglas

Bringing light to a new product line

Communicating industrial design with elegance & simplicity

A product demo video developed for sales teams to highlight the advanced mechanisms in their popular shutter system.

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Services

• Copywriting
• Motion Design & Animation

Project Description

Context

Provide a powerful sales tool for sales teams to promote the new features in the Heritance product line.

Strategy

Provide contextual visual environments alongwith isolated product shots to describe the innovative shutter system.

Impact

Describing the advantages of this system in 3D portrayed it's advantages so effectively that sales increased rapidly & far fewer touch points were necessary during the sales process.

The Work

I crafted a compelling sales video to describe the advanced shutter closure system embeddedin their Heritance & NewStyle products.  Atmospheric lighting amplifies the beauty of the shutter system. I used exploded internal views of the shutter mechanism to clearly describe how the system works. Simple on-screen text clearly describes the shutter technology.  The shutters are featured inside a fully 3D rendered environment with a 3D human silhouette using the shutters. The movement of the shutters was precisely rendered & animated ensuring the accuracy of the shutter action.

The Response

"From start to finish, the experience we had with Neumatic was exceptional. I had no doubt based on the recommendations I had received from other product teams within my company. We had limited time to produce a product feature video and they exceeded our deadline while remaining on budget. They beautifully rendered and demonstrated the features of our product. Our sales team has used the video to great success. We look forward to calling on them again for future projects!"

Natalie Hatmaker
Hunter Douglas-Heritance
Director of Product Management

Highlights

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