Building awareness & authority through animated content marketing videos.
Relaunching a leading Firewall product for an evergreen brand with compelling visual content for a multi-channel marketing campaign.
• Content Marketing Strategy
• Creative Strategy
• Creative Development
• Motion Graphics & Animation
• Copywriting
• Sound Design
Generate awareness & authority around Cisco’s new security oriented hardware & software products.
Use visual metaphor & animated graphics to convey the main features & benefits of the Cisco Security products.
Animated 3D video with exploded views of internal hardware & graphical depictions of software interfaces provide flexibility in messaging & impactful marketing content.
Working with Cisco Security to elevate their marketing campaigns for the re-launch of their firewall technology. I produced potent content marketing videos to further awareness & authority in the cybersecurity sector. Cisco has been a leader in networking & switches for decades, with this new division into cybersecurity they were looking to transfer the recognition & brand affinity to their new product offerings. I aligned with Product Marketing Managers to create relevant & compelling videos for the various buyer personas, targeting IT, OT & Security teams. Crafting messages & visuals that would speak to each of customers’ pain points & needs. We created a visual language that was used across various channels: web, social & digital. The firewall models have a sleek exterior design by Pininfarina, the same designer that works with Ferrari & Alfa Romeo, so we decided to use the hexagon design element throughout the video as a symbol of strength & protection.
We focused both on the re-tooling of the hardware itself as well as the benefits & features of the firewall. In the end we produced a series of 7 sleek overview videos.
In addition to these content marketing videos we created an interactive 3D WebGL app that showcased the features of each firewall in photo-realistic detail.
You can see the ineractive campaign here.
"Ben's work at Neumatic helped create a visual expression for products in the Cisco Security portfolio (2015 -2021), particularly for the next generation firewalls. He built high impact sales marketing tools including product videos, mobile applications, interactive product catalogues & virtual reality enablement tools. These various pieces provided global awareness to wide ranging audiences including internal sales, channel partners, customers & prospects. His technical acumen & consultative approach made for a quick experts on the security portfolio. His ability to quickly distill technical concepts into visual representations truly helped drive our global marketing efforts."
John Damon
Cisco
Director, Product Marketing
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